Effective link-building is crucial for improving your website’s authority and search engine rankings. In 2024, businesses need to implement advanced strategies to secure high-quality backlinks that can boost their online visibility. Here, we will explores 10 powerful link-building strategies, from leveraging content value to recovering lost backlinks. By integrating these tactics into your SEO link building efforts, you can enhance your site’s authority and drive more organic traffic. Whether you’re seeking to optimize your current link building UK practices or exploring a dedicated link building service, these strategies will help you achieve sustainable growth and better rankings. Explore how SEO Pro Hub can elevate your link-building approach today.
10 Link Building Strategies That Work in 2024
When reputable websites link to your website, Google may view your site as more authoritative. And rank it higher in search results.
Here are 10 link-building strategies you can use to get quality backlinks:
Add Value to Other Sites’ Articles
If you persuade a content producer that your link will add value to their current material, they may include a link to your site.
So, seek publications where a mention of your brand or brand asset might bring value.
For example:
- Business roundups would be more complete if they highlighted your company.
- Blog posts would be more visually attractive if they incorporated your infographic.
- How-to guidelines may be more informative if they are connected to your free tool.
- Reports that could use your statistics to back up their arguments
- Resource pages would be more complete if they linked to your blog article.
Then contact the creator with your proposal.
If the writer learns of something worthwhile to include, they may edit their piece. In addition, you may earn a hyperlink as part of their reference.
Find and pursue opportunities like these with SEO Pro Hub’s link Building Service.
Find Broken Backlinks and Suggest Replacements
Broken link building is the act of locating broken connections on trustworthy websites and persuading the creators to replace them with functional links to your website. It's a good link-building strategy because no one wants broken links on their site. And you offer an easy answer.
Broken link building is most likely to be effective if the link was intended to lead to your site in the first place.
It's also a good idea to utilize Backlink Analytics to look for broken backlinks from rivals since you could have material that can replace theirs. After searching a rival domain, go to the “Indexed Pages” tab and check the box next to “Broken Pages.”
Ask Publishers to Link Your Unlinked Brand Mentions
Unlinked brand mentions occur when websites mention your brand without linking to your website. If you ask, they may be willing to provide a link, which can significantly boost your guaranteed SEO efforts.
Use the Brand Monitoring app to find unlinked brand mentions. Set up the tool to look for trademarked phrases (and any common misspellings). It will provide a report that includes all of your mentions.
To focus on unlinked mentions, expand “Mention details” > “Backlinks” and select the circle alongside “Without backlinks.”
You might also want to focus on mentions with positive sentiment, as these sites are more likely to fulfill your link request, improving your chances for guaranteed SEO success.
When you’re done, export your data as a CSV file. This will make it easier to upload your chosen prospects to the Link Building Service
Here are some quick tips for drafting your outreach email:
- Thank the publisher for your positive mention
- Ask whether it’s possible for them to include a link by way of attribution
- Suggest where the link should be placed and what URL should be used
Acquire and Replicate Competitors’ Backlinks
When developing an SEO link building Service, it’s important to look at competitors’ backlinks. First, there may be backlinks you can acquire.
When developing an SEO link building Service, it’s important to look at competitors’ backlinks. First, there may be backlinks you can acquire.
This link-building technique can give you a competitive edge. Second, there may be backlinks you can replicate.
For example, a newspaper that interviewed your rival's CEO may be interested in interviewing your CEO as well.
- This strategy allows you to close any backlink gaps.
- Use the Backlink Gap tool to compare your backlinks to those of rivals.
- Enter your domain and up to four rival domains. Then, click “Find prospects.”
- The "Best" option is displayed by default and lists domains that link to all of your rivals but not to you.
- Click the arrow in the appropriate column to discover more about each competitor's backlink(s). Create a plan for obtaining or reproducing them.
Then, use the checkboxes and “+ Start outreach” button to send your prospects to the SEO link building Tool.
Respond to Media Requests
When content creators need expert input or a specific asset (e.g., a product image) for their article, they may issue a media request.
Responding to these requests can be an effective link building UK tactic because:
- It can help you get featured in high-quality publications
- Responses are often quick and easy to provide
- Creators often credit their chosen contributors with a link to their website, whether it's for SEO, website design, or other purposes.
This strategy was previously known as HARO link building since individuals generally found requests through the HARO (Help a Reporter Out) portal. That platform is currently named Connectively. If you join Connectively as a subject matter expert, you will be able to search for related requests. Also, sign up for email notifications.
When you find a relevant request, try to give the creator exactly what they need. And respond as quickly as possible.
This will maximize the chance of your submission being used.
Use Digital PR to Grab Journalists’ Attention
Digital PR is the process of generating online media coverage for your brand. And it can be an effective backlink-building technique.
Generally, it works like this:
- 1. You develop a story related to your brand and a current trend/news story
- 2. You distribute this story to relevant writers via a press release
- 3. Writers cover your story and may credit you with a link
It is possible to get coverage of corporate news, such as mergers and acquisitions, new hiring, and product launches. However, clever campaigns may provide better results. For example, CV Villas conducted a study on the world's bluest waterways. The news was taken up by major media such as USA Today.
Digital PR campaigns like this can generate high volumes of mentions and backlinks. For the best chance of success, build your prospect list with a tool like Prowly.
You can find media contacts based on topics, locations, and more:
Collaborate with Your Partners
If you have any partnerships with businesses, organizations, or influencers, see if you can get backlinks out of them.
For example, vendors/suppliers might want to:
- Announce your partnership on their blog
- List you on their “clients” page
- Publish a testimonial you’ve provided
- Create a case study about your business
This gives you the opportunity to get backlinks like the one below:
You can also run collaborative marketing campaigns to multiply your link building UK efforts. For example, Levi’s collaborated with McLaren to create a clothing range. Both brands have promoted the partnership and likely earned each other links in the process.
Recover Lost Backlinks
If one of your backlinks has been deleted, you should strive to recover it, especially if it plays a role in your Local SEO strategy. After all, if a domain has previously connected to you, they are likely to do so again.
After all, the author may have erased your link unintentionally. Or perhaps their content requirements have changed, but they would be prepared to incorporate a link to another page on your website. Find and monitor your lost backlinks with the Backlink Audit tool.
After setting up your project, go to the “Lost & Found” report. Click the blue number next to “Referring Domains” > “Lost.”
Then, click “Advanced filters,” select the “Authority Score” drop-down and set a custom range from 50 to 100. (This means links from those domains are likely to be the most beneficial.) Like this:
You'll notice authoritative domains from which you've lost all backlinks throughout the selected period, i.e. domains with no active backlinks. Visit any source URL to figure out what happened to your backlink. If you wish to compare it to an earlier version of the page, you might be able to find it on the Wayback Machine.
Think there’s a chance of getting your backlink back (on the original page or elsewhere on the site)? Send a friendly email to the page or website owner.
Build Your Brand
Building brand recognition is one of the most effective techniques to gain links. And a solid brand identity.
Because it improves the likelihood that content writers will think about and select your brand when including links.
For example, WebMD is a well-known and respected health website. As a result, when designers require health knowledge, they will most likely refer to WebMD.
Here are some ways to build a brand that people link to:
- SEO:Get unpaid exposure in search engine results pages
- Social media management:Expand your reach and build connections through social platforms
- Digital Advertising:Pay to promote your brand in relevant locations
- Influencer Marketing:Incentivize influencers to promote your brand to their audiences
- Guest Blogging:Write authoritative blog posts for relevant sites in your niche
- Content Marketing:Create and distribute content that boosts your visibility and topical authority
There’s also a flywheel effect in link building:
The more links you acquire, the more your authority and visibility increase. Making it easier to build links in the future.
Conclusion
Building high-quality backlinks is essential for increasing your website's authority and improving search engine rankings. In 2024, adopting advanced link building strategies can significantly enhance your online visibility. The effective methods include optimizing content value, targeting broken links, and capitalizing on media opportunities.
Integrating these techniques into your SEO link building strategy will help you secure valuable backlinks and drive organic traffic. Whether you're refining your link building tactics in the UK or looking for professional link building services, SEO Pro Hub is here to elevate your efforts. Leverage these strategies and SEO Pro Hub’s expertise to achieve lasting SEO success and improved rankings.
